Today the Italian companies are to conduct their business together with a countless number of instances of political, social and environmental. These instances, which are generated by the media, consumers, from the world Political and pressure groups if they have a path against may affect adversely the position and reputation, but if managed properly can promote the growth of profit and the cost limitation. Above all, the increase in competitive factors.
The company's success, in fact, it is now time for those who can identify the emergence of a resort, can cope with in a strategic way to reduce vulnerability and exploit, however, opportunities . One of the demands now emerging is certainly the type of legislation. A company may choose to adapt or subsequently to the constraint that is placed or opportunity that is offered. But above all, may decide to anticipate situations that do not yet exist, but that can be envisaged in the environment in which it operates in the form of rules and regulations.
And this can be done through regular lobbying. The term lobbying, in fact, indicates that activity of communication on individual deputies, members of parliamentary committees and members of the government to be able to listen to points of view. it is essential to recognize, in law or in formation next to the decrees, the interests of the company. In this sense, the job of a lobbyist is to inform the legislature about the company's position on the draft law, approved or under development, to better orient the process of a law not yet concluded, accelerate, or sometimes delay the process of formation of a law.
not all. The good lobbyist should not only speak in favor of this or that organization he supported with public administrators and politicians, but must also provide the customer with accurate information on producing legislation that concerns its industry sector. activity lobbying is most effective if it is part of a continuous practice of monitoring the production of legislation, new trends in the movements of opinion and political parties. To convince legislating the centers of the problems, implications and effects of their bills and to promote the understanding of the needs of an enterprise, it is necessary that top management gets all the right information at the right time. We must be able to know who is preparing a certain reform or bill, and above all be still in time to intervene. Therefore the company must not only be kept informed of the movements of bodies makers, but also conditioned by future legislative scenarios public movements and political parties.
The strategy of a company has little say in advance if you can not adapt to the emerging constraints and can not guide them. The aim should be to anticipate such instances and not chasing them. In this sense the lobbyist shall act to ensure that the center of decision-maker to legislate on a new topic or situation, or to guide a decision-making process not yet completed by the legislating. It 's difficult the process of a new law should always successful. There are many factors that can block or delay the introduction of a rule: it may happen that the ministers ignore the facts, the Parliament debate on issues and topics important in disarray, making decisions in the committees are taken without knowing their real impact on business. But the company has a proactive approach and that the activities of competing groups and all other interests are conflicting. Successfully complete the course of a law means that the company, thanks to the key figure of the lobbyist, has monitored the proceedings in progress, has provided a strong case in their favor and has an extensive network of positive relationships with the environment outside.
An important aspect to get a good communication to central decision-maker is to meet him. The lobbyist fact know all the mechanisms of policy and legislation and administrative procedures, can identify all of its players and has a specialist background to provide the company a good and reliable support. to communicate with legislators and have a positive impact on the performance of a law must have knowledge of the number that door, knowing what he speaks, which is located in the legislative process, and be especially concise explanation of the reasons the company. The more you know, and we understand the law better. This will help to successfully follow the regulatory processes in time for arrivare sui punti chiave della legge evitando sprechi di energia e di tempo.
Questa è la lobby democratica, giuridicamente difendibile e dotata di dignità politica. Purtroppo finora, in Italia, l’attività di lobby si è sempre fatta ma non si è mai “presentata”. La rappresentanza di interessi privati presso i centri legiferanti è sempre esistita, ma tutti l’hanno sempre confinata nell’ufficiosità e nella semi-clandestinità. Ora è venuto il momento di uscire dall’anonimato e di mostrare quanta moralità, eticità e professionalità vi sia presente fra chi pratica la lobby .